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Tools such as Google Ads’ Keyword Planner can provide a good idea of the top paying keywords. Additionally, researching leading publishers can provide some insight into profitable niches.
Here are some important things you’ll want to consider when researching profitable niches.
1. Traffic Volume
Higher traffic volume generally translates into a greater chance for more ad clicks, which means higher earnings. As such, AdSense niches with more visitors are more likely to generate higher earnings.
You can use keyword research to figure out a niche’s traffic volume. Researching keywords shows how many people search for a certain topic.
There are many free keyword research tools that can provide insight into the search volume of topics of interest.
2. Cost-Per-Click
Cost-per-click (CPC) is another important metric to consider when looking for profitable niches.
CPC determines how much an advertiser will pay for ad clicks. Understanding this metric means publishers are able to determine which niches will attract the most lucrative paid ad campaigns. They can then develop content strategies that will maximize their ad revenue.
3. Competition
A niche with high traffic volume might not always be profitable when there’s a high level of competition. If there are already a large number of established players competing in a niche, it’s likely a hard space to break into it.
You’re better off looking for a niche with high traffic volume and low competition.
Keyword Planner can help you find keywords with high cost per click (CPC) and low competition.
15 Best AdSense Niches for Publishers in 2023
1. Insurance
4. Real Estate
7. Automobile
10. Online Banking
11. Legal
13. Blogging
14. Web Development
15. Web Hosting
Profitable monetization of a website requires careful consideration of several contributing factors.
For optimal monetization of their website, publishers need to take a holistic view of the advertising ecosystem to arrive at a clear picture of the effectiveness of a Google AdSense niche. Even websites that attract huge traffic may sometimes generate low AdSense revenue because the website owner may have failed to account for several factors that go into a successful monetizing campaign.
With that in mind, here’s a list of 15 of the most profitable niches for publishers.
1. Insurance
Insurance is an industry with high return on investment (ROI) potential. That’s why advertisers are willing to pay more for ads in the insurance niche, making the CPC higher. This in turn makes it one of the highest paying AdSense niches.
High search volumes in the insurance niche are another reason for higher AdSense payouts. According to the Keyword Planner, the keyword “insurance” brings in about 1 million searches per month in the US alone.
This niche has many profitable sub-niches. Some of them are as follows:
- Life insurance
- Travel insurance
- Auto insurance
- Home insurance
- Business insurance
- Health insurance
Here are some of the highest paying keywords for the insurance niche according to Keyword Planner:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| Business insurance | 10k – 100 k | $79.39 |
| Auto insurance | 100k – 1 million | $67.30 |
| Car insurance quotes | 100k – 1 million | $65.90 |
| Insurance quotes | 100k – 1 million | $54.13 |
| Homeowners insurance | 100k – 1 million | $47.50 |
| Cheap car insurance | 100k – 1 million | $46.01 |
| Life insurance | 100k – 1 million | $35.82 |
Source: Keyword Planner
2. Cryptocurrency
As financial transactions move online, there has been a huge spike of consumer interest in cryptocurrencies.
Thanks to constant news coverage, and frequent release of web 3.0 apps and software, cryptocurrency has emerged as one of the most talked about niches in recent years. That this niche is capable of driving large volumes of traffic in a short span of time is evident from the sheer number of cryptocurrency, blockchain and NFT-based content portals.
Some cryptocurrency sub-niches are as follows:
- Crypto companies
- Crypto investment
- Cointracker
- Cryptocurrency trading
Below is a list of some of the highest paying keywords for cryptocurrency:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| sec coin | 100 – 1k | $111.76 |
| Top crypto companies | 100 – 1k | $37.72 |
| Anchorage crypto | 1k – 10k | $34.70 |
| Cointracker | 10k – 100k | $32.49 |
| Webull crypto | 1k -10k | $28.33 |
| Best crypto wallets | 10k – 100k | $19.13 |
| Best platform to buy cryptocurrency | 1k – 10k | $19.09 |
Source: Keyword Planner
3. Health and Fitness
About 7% of daily Google searches were health-related, the search giant revealed in 2019. If you’re looking for one of the most profitable Google AdSense niches, you may want to consider the health and fitness segment.
However, you have to be very careful about publishing health-related content because of the seriousness of the topic. Google classifies a lot of content in the health and fitness niche as Your Money Or Your Life (YMYL), with high Page Quality rating standards.
This means content in this niche that does not meet Google’s standards could be penalized. On the other hand, good quality content is likely to attract ad revenue.
Here are the most profitable sub-niches of the health and fitness niche:
- Youfit
- Corporate fitness
- Fitness professionals
- Health and fitness websites
- Physical trainers
- Physical fitness
Here’s the list of a few of the highest paying keywords for health in the US:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| Youfit dania pointe | 100 – 1k | $485.58 |
| Youfit near me | 10k – 100k | $332.32 |
| In shape fitness | 1k – 10k | $256.06 |
| Health and fitness | 1k – 10k | $32.93 |
| Webull crypto | 1k -10k | $28.33 |
| Corporate fitness programs | 100 -1k | $26.20 |
| Corporate fitness | 100 – 1k | $18.78 |
| Club one fitness | 1k – 10k | $12.55 |
Source: Keyword Planner
4. Real Estate
Real estate is a highly competitive and dynamic niche that requires careful navigation, as it evolves quickly and readers expect a high level of granular detail about the subject matter that can sometimes be hard for smaller publishers to provide. If you’re new to this sector, try out high-paying keywords with low competition.
Some profitable sub-niches of the real estate niche are as follows:
- Kvcore
- Realtor
- Real estate agent
- Property Agent
- Buy homes
Here’s the list of a few highest paying keywords of the real estate niche:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| Kvcore | 10k – 100k | $126.08 |
| Real estate leads | 1k – 10k | $49.83 |
| Find a realtor | 1k – 10k | $37.10 |
| Best realtor near me | 1k – 10k | $34.69 |
| Real estate crm | 1k -10k | $31.06 |
| Best real estate agent near me | 1k – 10k | $26.82 |
| Best home buying sites | 1k – 10k | $25.42 |
Source: Keyword Planner
5. Digital Marketing
Digital marketing and advertising are two of the fastest growing industries today. As more businesses move online, they need to find more efficient ways to advertise their goods and services online.
Keywords for the digital marketing and advertising niche attract businesses as well as learners looking for career opportunities. That’s why advertisers don’t mind paying top dollar for a single click in this highly profitable niche.
A few sub-niches of digital marketing are as follows:
- Search engine optimization (SEO)
- Internet marketing
- Google Ads marketing
- Digital media
- PPC agency
Here are some of the highest paying digital marketing keywords:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| Law firm web marketing | 100 – 1k | $138.70 |
| Best SEO marketing companies | 100 – 1k | $91.94 |
| Search engine marketers | 100 – 1k | $91.94 |
| b2b internet marketing agency | 100 – 1k | $34.69 |
| Google ads marketing agency | 100 – 1k | $82.72 |
| Digital marketing advertising | 100 -1k | $80.00 |
| Digital media advertising | 100 – 1k | $80.00 |
Source: Keyword Planner
6. Online Learning
The last few years have seen a paradigm shift towards virtual learning. As more and more students engage in virtual learning, advertisers in this niche are willing to pay a sizable amount for ad clicks.
The online education niche is a profitable AdSense niche with a relatively low barrier to entry for smaller publishers.
Some online learning sub-niches include:
- Distance learning
- Online schools
- Online classes
- Online ed
- Virtual schools
The highest paying keywords for this space:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| Online schools for psychology | 100 – 1k | $116.49 |
| Distance learning degrees | 100 – 1k | $103.12 |
| Google online courses | 1k – 10k | $91.31 |
| b2b internet marketing agency | 100 – 1k | $34.69 |
| Google online class | 100 – 1k | $87.89 |
| Online education system | 100 – 1k | $78.18 |
| IT online classes | 1k -10k | $68.33 |
| Online education programs | 1k – 10k | $56.37 |
Source: Keyword Planner
7. Automobile
The automotive industry is made up of a diverse group of businesses engaged in the design, development, production, marketing, and sale of automobiles.
As it’s a large industry, automobile companies invest billions in advertising annually. This makes the automobile niche one of the most profitable for publishers. Users typically search for information both about automobiles and accessories such as auto insurance online, giving publishers a wide range of topics to work with.
Some of the sub-niches of the automobile niche are as follows
- Car brands
- Vintage car
- German cars
- American cars
- Top car brands
Here are the top paying keywords for the niche:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| California state automobile association | 100 – 1k | $89.72 |
| Vinfast cars | 1k – 10k | $28.16 |
| Automobile technician | 1k – 10k | $18.91 |
| Aaa southern ca | 100 – 1k | $17.59 |
| Top american car brands | 100 – 1k | $16.92 |
| Automotive market | 1k -10k | $13.33 |
| Auto mechanical | 1k – 10k | $12.61 |
| Online education programs | 1k – 10k | $56.37 |
Source: Keyword Planner
8. Make Money Online
With the internet economy thriving, more people are making money online, and more people want to follow suit. With this, the make-money-online niche is not only gaining more traction but also attracting advertisers. There’s competition between advertisers looking to sell their services and courses to people looking to make money online.
Make-money-online sub-niches include:
- Make money from home
- Online earning
- Paid surveys
- Survey sites
- Get paid online
Top-paying keywords of this niche include:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| Online survey sites | 100 – 1k | $21.86 |
| Online ads earning | 100 – 1k | $19.37 |
| Best online survey sites | 100 – 1k | $14.20 |
| Win money online | 1k – 10k | $12.43 |
| Legit platform to make money online | 100 – 1k | $6.72 |
| Websites that pay | 1k -10k | $6.50 |
| Best earning sites | 1k – 10k | $6.19 |
Source: Keyword Planner
9. Personal Finance
Personal finance covers a broad range of topics that help people manage their finances. It covers topics such as investing, managing money, living within your means, budgeting, and more. It’s a high ROI industry, and therefore, advertisers won’t mind paying extra for clicks on their ads. It needs to be noted, however, that as with the health and fitness niche, finance also falls under Google’s YMYL categorization for website content.
This means that content produced in this niche needs to meet Google’s rigorous quality standards to rank.
Sub-niches of personal finance are:
- Finance advisor
- Money manager
- Budgeting
- Finance coach
- Financial plans
Top-paying keywords in the personal finance niche are:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| R personal finance | 1k – 10k | $100.00 |
| Talk to a financial advisor | 100 – 1k | $52.69 |
| I need a financial advisor | 100 – 1k | $50.93 |
| Find a financial advisor | 1k – 10k | $50.32 |
| Personal financial advisor near me | 100 – 1k | $42.94 |
| Personal wealth manager | 100 -1k | $40.00 |
| Financial planners near me | 10k – 100k | $6.19 |
Source: Keyword Planner
10. Online Banking
Online banking is more secure and less troublesome when compared to the physical alternative. That’s why people have come to prefer making banking transactions online.
The online banking space is competitive, however, and publishers need to be prepared to explore the niche fully if they hope to be able to successfully enter the niche.
Sub-niches of the online banking niche include
- Mobile banking
- Virtual cards
- Online banking apps
- Online payment solutions
- Digital banking
The niche’s top-paying keywords include:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| Huntington online | 10k – 100k | $193.99 |
| Huntington online banking | 100k – 1m | $155.43 |
| Flagstar online banking | 1k – 10k | $118.19 |
| Apply for bank account online | 1k – 10k | $96.00 |
| Open savings account online | 1k – 10k | $66.03 |
| Open bank account online | 10k -100k | $65.56 |
| Set up bank account online | 1k – 10k | $65.19 |
Source: Keyword Planner
11. Legal
Law and legal services is another high-paying niche where advertisers are willing to pay more for each click. It is a competitive sector because most legal services generate a significant amount of revenue.
Moreover, people are increasingly turning to online content first to find legal practitioners or answers to legal questions.
Legal sub-niches include:
- Family law
- Business law
- Criminal law
- Aviation law
- Corporate law
Top-paying keywords are:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| Prepaid legal | 1k – 10k | $290.77 |
| Prepaid legal services | 1k – 10k | $230.91 |
| Law pages | 100 – 1k | $142.36 |
| Dui laws | 10k – 100k | $135.11 |
| Personal injury law | 1k – 10k | $128.38 |
| Criminal law | 10k -100k | $55.73 |
| Law offices near me | 10k – 100k | $54.17 |
Source: Keyword Planner
12. Travel and Accommodation
Travel and accommodation service providers are looking to convert information seekers to paying customers.
Hotel booking, travel packages, shopping for adventure gear, flight booking, etc. are all services that are rapidly moving online. That’s why travel and accommodation ads usually have a high CPC.
As of 2022, the hospitality industry appears to be recovering well after the global economic shutdown in 2020. With people resuming international travel, major players within the travel industry are once again loosening their purse strings to spend on advertising.
Travel and accommodation sub-niches include:
- Business travel
- Hotel reservation
- Flight booking
- Vacation
- Travel
Top-paying travel and accommodation keywords include:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| Hotel booking system free | 1k – 10k | $290.77 |
| Prepaid legal services | 1k – 10k | $230.91 |
| Law pages | 100 – 1k | $142.36 |
| Dui laws | 10k – 100k | $135.11 |
| Personal injury law | 1k – 10k | $128.38 |
| Criminal law | 10k -100k | $55.73 |
| Law offices near me | 10k – 100k | $54.17 |
Source: Keyword Planner
13. Blogging
Blogging has come a long way from its humble origins. With more people looking for answers on the internet, blogging has become both a source of primary income for individuals as well as a major marketing tool for businesses.
With an increasing number of people wanting to succeed in the space, it has created new opportunities for publishers to teach how to blog successfully.
Blogging sub-niches include:
- Travel blogging
- Fashion blogging
- Food blogging
- Guest blogging
- WordPress blogging
Top-paying keywords for Blogging niche include:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| Bluehost blog | 100 – 1k | $333.42 |
| Self-hosted wordpress | 100 – 1k | $121.49 |
| Blog hosting | 1k – 10k | $43.70 |
| WordPress start a blog | 100 – 1k | $42.54 |
| Best blog hosting sites | 100 – 1k | $34.45 |
| Squarespace blog | 1k -10k | $30.00 |
| Minimalist blog | 100 – 1k | $24.53 |
Source: Keyword Planner
14. Web Development
The web development industry is growing fast, with the niche becoming more popular among advertisers.
Every month, millions of people search for web development solutions online, bringing with them a golden opportunity for publishers to attract traffic.
Web development is also a lucrative niche because of the breadth of its scope. It is more than just building websites—incorporating domains such as security, user experience, third-party integrations, etc. This makes it one of the highest-paying AdSense niches.
Web development sub-niches include:
- Front end development
- Full stack development
- Ruby on rails development
- Web programming
- Python development
Top-paying keywords for web development include:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| Outsource web development services | 10 – 100 | $1000.00 |
| Off-shore web development | 10 – 100 | $542.49 |
| Ruby on rails development company | 100 – 1k | $420.00 |
| Angularjs development company | 100 – 1k | $218.79 |
| Reactjs web development company | 100 – 1k | $175.95 |
| Outsource web development | 100 -1k | 163.01 |
| Ruby web development | 100 – 1k | $128.54 |
Source: Keyword Planner
15. Web Hosting
Web hosting is a large industry and is expected to reach $183 billion by 2027. Web hosting giants spend heavily on advertising every year since there are already almost 200 million active websites in the world and the number is growing.
Web hosting sub-niches are:
- Go daddy web hosting
- Bluehost web hosting
- Hostgator web hosting
- Dedicated hosting
- WordPress hosting
Top-paying web development keywords include:
| Keywords | Monthly search volume | CPC (high range) |
|---|---|---|
| Bluehost student discount | 10 – 100 | $1000.00 |
| Google workspace web hosting | 10 – 100 | $1000.00 |
| Bluehost coupons | 100 – 1k | $944.64 |
| Gator web hosting | 100 – 1k | $393.85 |
| Hostgator hosting plans | 100 – 1k | $324.54 |
| Bluehost hosting | 100 -1k | $322.44 |
| Ruby web development | 100 – 1k | $128.54 |
Source: Keyword Planner
Final Thoughts
There are several profitable AdSense niches to discover and it’s not always necessary to find just those niches with the greatest traffic volume or highest CPC rate to improve AdSense revenue.
What you publish might also heavily impact how much you earn. If you’re creating content simply for the sake of publishing, rather than providing your audience with value, then you’re at risk of losing traffic.
In other words, focusing on the best niche for AdSense should not divert you from your core task of creating content that solves user’s problems.
Even if you attract traffic through AdSense arbitrage, your visitors may bounce away within seconds. Therefore, you’ll want to spend some time and effort on publishing great content.
While there are many profitable AdSense niches, just finding the correct niche is not enough to improve revenue. You’ll need to consider the niche’s potential ROI as well as how much competition there is for high CPC keywords and plan accordingly.
If you’re making more than $2,000 in monthly ad revenue, contact us today to learn more about how Publift can help increase your ad revenue and best optimize the ad space available on your website or app.