Tag: Impacts

  • E.U. Accessibility Act Impacts Global Merchants

    E.U. Accessibility Act Impacts Global Merchants

    The European Accessibility Act is a directive of the European Commission and adopted as law by member countries in 2019. Its purpose is to improve access to products and services for E.U. residents with disabilities. Enforcement begins June 28, 2025. The EAA applies to many products and services, such as mobile phones, ebooks, and transportation…

  • How Topic Authority Impacts SEO

    How Topic Authority Impacts SEO

    Topic authority is recognized expertise on a given subject. A company, publication, or person can possess it. In May, Google published an article in its Search Central Blog titled “Understanding news topic authority.” The article explains how Google assesses expertise for responding to News and Search queries. Here’s what we know about topic authority and…

  • U.S. vs. Google: How the Antitrust Lawsuit Impacts Merchants

    U.S. vs. Google: How the Antitrust Lawsuit Impacts Merchants

    On October 20, the U.S. Department of Justice and 11 states filed an antitrust lawsuit against Google. The case, which will likely take years to resolve, could impact most consumers and businesses, including ecommerce merchants. In this article, I’ll provide an overview of the Justice Department’s case against Google. Throughout, I’ll concentrate on what it…

  • Mobile Site Design Impacts Organic Search Rankings

    Mobile Site Design Impacts Organic Search Rankings

    The design of a mobile website impacts its ability to rank in organic search results. Mobile design controls the availability and readability of text, the usability of navigational elements, and even access to entire pages critical to organic performance. What follows are eight mobile design factors that impact organic search rankings. Mobile Design 1. Template…