Tag: Identify
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5 Steps to Identify and Address Incident Response Gaps
Our modern world is built on software, but it took a major, global outage on July 19 for many to realize just how major the blast radius can be when things go wrong. Described as the biggest IT outage in history, the incident stemmed from one botched software update. It was enough to ground planes,…
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How to Identify Keywords That Signal Shoppers’ Intent
Keyword phrases are the fuel that drives many online marketing efforts, including search engine optimization, paid search advertising, and even content ideas. If marketers do a better job in selecting keyword phrases, they may do a better job promoting their products and content. One way to improve keyword ideas is to aim for specific audience…
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Using Google Analytics to Identify Fraudulent Orders
Fraudulent transactions can occur for most any ecommerce company. Larger companies can invest in sophisticated fraud protection services. But smaller merchants sometimes attempt to detect fraud themselves. Back in 2014 we addressed do-it-yourself fraud detection. The article, from columnist Erica Tevis, owner of an online gift store, has helped many smaller merchants. But Google Analytics can help…