Tag: Hurdles
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Ecommerce in Brazil: Growth Despite Hurdles
Retail ecommerce in Brazil more than doubled to 185 billion reais ($34.5 billion) in 2023 from $70 billion reais in 2018, while the average order increased in the same period from 435 reais to 470, according to the Brazilian Electronic Commerce Association. By comparison, U.S. retail ecommerce sales in 2023 were $1.14 trillion, per eMarketer….