Tag: Humangrade
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PetPlate Exec on Selling ‘Human-grade’ Dog Food
PetPlate is a direct-to-consumer dog-food provider launched in 2016. The company, which sells subscriptions to “human grade” meals for dogs, has raised $32 million in funding, according to Crunchbase. Jackson Reiter is PetPlate’s paid media marketer, responsible for advertising. Reiter relies on original, 15-second videos for ad creative. He says, “Fortunately, our product is for…