Tag: HowTo
-
OpenAI Structured Outputs: How-To Guide for Developers
OpenAI’s new Structured Outputs feature is designed to ensure that model-generated outputs exactly match JSON schemas that you provide. This feature is particularly beneficial for developers who need consistent and structured data formats, whether for API integration, data processing or application development. I’ll walk you through getting started with Structured Outputs, including setting up your…
-
HowTo Schema: Guidelines, Tools, Tips
Editor’s note: As of September 2023, Google deprecated HowTo Schema.org markup and reduced the visibility of FAQ rich results to “well-known, authoritative government and health websites.” Website owners cannot fully control the appearance of organic search snippets, but Schema.org markup can help. An example is HowTo, a Schema type for instructions. Google’s guidelines allow for…
-
SEO How-to, Part 7: Mapping Keywords to Content
Keyword research is the process of identifying the words that consumers use to search for your products on Google and other search engines. Keyword mapping assigns those terms to pages on your site. This is the seventh installment in my “SEO How-to” series. Previous installments are: Your pages are fighting to rank in organic search…
-
SEO How-to, Part 6: Optimizing On-page Elements
Keyword research can help improve your organic search performance. Search engines attempt to sync the words and intent of consumers’ queries with web pages. Ecommerce merchants should therefore align their pages using the right keywords to convey the proper intent. This post is the sixth installment in my “SEO How-to” series, following: Body copy is…
-
SEO How-to, Part 5: Analyzing Keyword Data
Keyword research is a search engine optimization tactic to identify the words and phrases of consumers who are looking for the types of products and services that your company sells. This post is the fourth installment in my “SEO How-to” series, following: Think of keyword research in terms of supply and demand. Every word on…
-
SEO How-to, Part 4: Keyword Research Concepts
Keyword research is the process of analyzing the search-engine queries of real people. That data — a window into the desires of searchers — is a gold mine for search engine optimization. This post is the fourth installment in my “SEO How-to” series. “Part 1: Why Use It?” addresses the importance of search engine optimization…