Category: Content Marketing

  • 5 Content Marketing Ideas for November 2024

    5 Content Marketing Ideas for November 2024

    In November 2024, ecommerce marketers will have no shortage of topics for articles, videos, and podcasts. Examples include holiday shopping, Macy’s Thanksgiving Day Parade, Daylight Savings Time, military families, and winter previews. Done right, content marketing attracts, engages, and retains customers. But finding topics for that content can be challenging. Here are five content ideas…

  • Flywheels Ease Content, Social Media Marketing

    Content and social media are distinct marketing disciplines with a shared problem. Both must produce engaging material despite limited time and money. Social media is essential for consistent and quick engagement and brand building. Content marketing is vital for search engine optimization and long-term relationships, leading to repeat sales. Both are necessary and resource-intensive. Combining…

  • 5 Content Marketing Ideas for September 2024

    Content marketers need new ideas every month for articles, videos, and podcasts that will keep their websites and social media profiles busy and engaged. Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain customers. Content marketing drives many business objectives, from search engine optimization to social media marketing…

  • Content Mapping for Customer Journeys

    Content mapping is a marketing technique that matches messages to meaningful stages in a shopper’s online buying journey. The technique requires understanding shoppers’ motivations throughout the purchase process. Marketers can use this knowledge to create relevant, value-packed content to attract, engage, and retain shoppers. Getting Started An ecommerce content map starts with completing three tasks….

  • 5 Content Marketing Ideas for August 2024

    Content marketers seeking article or video ideas in August 2024 can commemorate the National Basketball Association and Alfred Hitchcock or recognize parents, celebrants, and challenge seekers. Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain customers. It works because articles, videos, or podcasts are a low-risk way for…

  • 5 Content Marketing Ideas for July 2024

    This July offers plenty of content topics thanks to Independence Day and the Summer Olympics in Paris. But even less apparent ideas — must-have items, humor, giveaways, junk food — can make for compelling content. Content marketing involves creating, publishing, and promoting articles, videos, and podcasts to attract, engage, and retain customers. It is crucial…

  • Q&A: Joe Pulizzi, Content Entrepreneur

    Joe Pulizzi is the author of seven books on content marketing, host of two podcasts, and a popular speaker. He’s the founder of multiple content-marketing businesses, including The Tilt (website, newsletter, publishing services) and the annual Content Entrepreneur Expo. His latest book, “The Content Entrepreneur,” is a 40-chapter guide from 33 seasoned content marketers. Topics…

  • AI Search, Cookieless Ads Boost Content Marketing

      AI-powered search results and the oft-postponed demise of third-party advertising cookies could lead ecommerce marketers toward alternative forms of content marketing. Ecommerce shops depend on website visitors for sales — no shoppers, no orders. Two concerning trends have the potential to pinch stores’ site traffic. Dual Challenges The first challenge is familiar. Soon, web…

  • Lessons from John Deere’s ‘The Furrow’

    Content marketing as a method of attracting, engaging, and retaining customers pre-dates the term itself. And even now, emerging technologies could change it again. The most cited example of early content marketing is John Deere’s “The Furrow” magazine, launched in 1895. This “Journal for the American Farmer” published actionable agricultural articles, offering practical advice on…

  • 5 Content Marketing Ideas for June 2024

    Content marketers who feel like hamsters on a wheel might get a respite in June 2024, thanks to Best Friends Day, shoppable videos, Juneteenth, Independence Day, and a flood of AI-generated dad jokes. Content marketing involves creating, publishing, and promoting content to attract, engage, and retain customers.  Content is vital to search engine optimization and…

  • How to Track ROI from Content Marketing

    Ecommerce marketers can close the loop on content marketing performance with specific goals and diligent measurement. Even in the age of AI, content comes at a cost. It is not free. It should generate a positive return on investment for any business — retail, direct-to-consumer, B2B.  Done well, content marketing attracts, engages, and retains customers….

  • 5 Content Marketing Ideas for May 2024

    What do families, the military, Eurovision, holidays, and how-to videos have in common? They all provide content marketing ideas for May 2024. Content marketing is the act of creating, publishing, and promoting articles, videos, and similar to attract, engage, and retain customers. Content is the foundation for search engine optimization, social media marketing, and email…

  • AI Can Kill Content Marketing

    Content marketing is foundational for many businesses, especially those seeking ongoing customer relationships. Producing content, however, has changed since OpenAI released ChatGPT 3.5 in November 2022. Generative AI has made creating content faster, easier, and relatively less expensive. But it has not necessarily made content better. Here’s why. ChatGPT 3.5 can create content faster, easier,…

  • 5 Content Marketing Ideas for April 2024

    In April 2024, content marketers can tap into activities and niche holidays while introducing their products. Content marketing is creating, publishing, and promoting content — articles, podcasts, videos — to attract, engage, and retain shoppers. Content is the foundation for search engine optimization and lifecycle and social media marketing. It relies on reciprocity: Provide something…

  • Wide-base Strategy for Short-form Videos

    TikTok’s algorithm surfaces new accounts. This has led some marketers to take a “wide-base” or “horizontal” approach to short-form video promotion. With this tactic, a business owns several TikTok accounts. Each publishes the same or similar videos. The tactic aims to earn more total views than if the company had shared these short-form videos only…

  • 5 Content Marketing Ideas for March 2024

    Content marketing in March 2024 can go beyond St. Patrick’s Day and college basketball. Instead, marketers could focus on puppies, other forms of “March Madness,” the time change, spring fitness, and do-it-yourself crafts. Content marketing is the act of creating, sharing, and promoting content such as blog posts, videos, or podcasts to attract, engage, and…

  • 5 Content Marketing Ideas for February 2024

    In February 2024, content marketers can produce articles and videos about pizza, marriage, evolution, wine, and the rarest of birthdates. Content marketing is the act of curating or creating content to attract, engage, and acquire customers. What follows are five content marketing topics your business can use in February 2024. 1. Pizza Day Pizza Day…

  • AI Tools for SEO Content Briefs

    A content brief is a summary of what to include in an article. It provides info for search engine optimization, such as primary and secondary keywords and questions and answers. Briefs help writers and editors ensure an article addresses essential components. Generative AI streamlines the making of content briefs and enhances the SEO benefits by…

  • 5 Content Marketing Ideas for January 2024

    Want to attract shoppers to an ecommerce site in January 2024? Consider producing helpful, informational, or entertaining content around “national days,” promotional calendars, or product innovation. Content marketing is creating or curating content, publishing it, and promoting it to bolster search engine optimization and email and social media marketing. It helps all sorts of ecommerce…

  • Ecommerce Benefits of Content Marketing

    Content marketing reaches consumers throughout their buying journey, assisting merchants in making the first sale and developing loyal buyers afterward. Content helps ecommerce sellers attract, engage, and retain customers Road Runner Sports, an online running shoe retailer, publishes an “Expert Advice” section to help runners. This image is from an article comparing two types of…

  • 5 Content Marketing Ideas for December 2023

    Content marketers seeking December article and video topics could consider Santa’s List Day, AI-generated suggestions, looking back and ahead, and self-gifting guides. Content marketing is one of the most potent ways to boost search traffic, engage shoppers, and keep customers coming back. Thus, content marketing — creating, publishing, and promoting articles, podcasts, or videos —…

  • 5 Content Marketing Ideas for Nov. 2023

    Black Friday, sandwiches, elections, board games, and a tribute to aviation are content marketing opportunities for November 2023. Content marketing is creating, publishing, and promoting articles, videos, or other content to attract, engage, and retain customers for your business. Here are five content marketing ideas you can use in November 2023. 1. Black Friday, Cyber…

  • Advertorials Bridge Storytelling and Selling

    For some products, capturing a shopper’s attention requires long-form persuasion, a blend of advertising and editorial. “Advertorials” are not new. Newspaper and magazine publishers have long deployed them to look like articles but promote like ads. A good advertorial is informative and engaging. It resides seamlessly on the platform while clearly disclosing that it’s a…

  • Best Content Types for ChatGPT

    Generative AI tools such as ChatGPT cannot create expertise- or experience-driven content, such as this post. But it can help with other content types. Here are nine of them. Best Content for ChatGPT Syndicated content ChatGPT can repurpose content for platforms such as Medium or Substack. Paste an original article into ChatGPT and prompt it…

  • A Subtle Change to Win Backlinks

    Natural links from external sites are search engine optimization gold. They represent a voluntary endorsement of content and can improve organic search rankings and traffic. But circa 2023, many content marketers and SEO pros do not solicit natural links, per se. As a reminder, a natural link — also called a backlink, organic link, or…

  • 5 Content Marketing Ideas for October 2023

    October 2023 offers content marketers many topic ideas, including Disney’s 100th anniversary, breast cancer awareness, the baseball playoffs, Halloween, and “War of the Worlds.” Content marketing is creating, publishing, and promoting content such as articles or videos to attract, engage, and retain customers. While marketing is a must for ecommerce companies, the steady pace of…

  • ChatGPT Prompts for Content Ideas

    ChatGPT is a helpful brainstorming tool. Ask ChatGPT for content ideas, finetune the follow-ups, and you’ll likely end up with meaningful suggestions. Here are six of my favorite content-idea prompts. ChatGPT Prompts for Content Ideas Include Your Need Add the phrase “Generate content ideas to…” Then state your need. Examples include: Spur social media shares….

  • YouTube Marketer Adjusts to AI

    In 2009 Rasmus Albrechtsen began offering men’s hairstyling tutorials on YouTube. He called his channel “Slikhaar TV,” as in “slick hair.” The channel scaled to over 2 million subscribers. Then came YouTube’s artificial intelligence-driven browse feature, showing viewers the videos that likely interest them. Suddenly, Albrechtsen’s 2 million subscribers seemed less impactful. He’s now producing…

  • AI-based Content Curation Tools – Practical Ecommerce

    Artificial intelligence simplifies the process of curating content. AI-powered platforms can locate, summarize, and analyze relevant articles, social media posts, and more. Example tasks include: Track industry trends and brands, Produce outlines on critical topics for internal reference, Condense and clarify complicated, extended articles. Produce keyword-rich headlines, subheads, tables of contents, and more. What follows…

  • 5 Content Marketing Ideas for September 2023

    In September 2023, content marketers can solve customer concerns, jumpstart Halloween, delve into short-form videos, experiment with AI, and tell Uncle Sam’s story. Content marketing is more than just promoting products — it’s about creating value that attracts, engages, and retains customers. Content marketing can supercharge search engine optimization, enliven social media posts, and drive…